Total Flap Makeover.

Good news: we have made a lot of progress in making the 'flap' fabulous. The flap is actually a button on the website that contains all kinds of interactions (guide me, become a fan etc.). This posts will be about the flap: Next I'll describe what we did, how we did it and why.

The first flap we've made, you can check out here. Nevertheless nobody clicked or hoovered over the title. So the flap did never appear. A logical next step would be: make the flap fixed and that's what we did. You can see the result on the mediamatic website:

Still the people weren't clicking on the flap after making it fixed. Now what? We tested and tested and came to the conclusion: It doesn't look clickable, and the text doesn't invite to 'do something' ("Do What?"), certainly not clicking on it. So the next thing we did was make the flap clickable and second, change the text into something that will give more information about its functionality. My next post will contain a slide that will illustrate the change the 'flap' has been going through.

Everybody is really pleased with the final proposal. The tests show around a half of the people tend to click the flap for more actions. In case they don't click on the upper button, we have placed a flap that is already showing all the actions at the bottom. For older people and digibeten tend to look for a button at the bottom of the page.